You can still track the performance by checking on “website clicks” in your Instagram Insights panel (only available to business accounts). It’s not the prettiest work-around, but almost all Instagram users are used to seeing this.
In your story, you can deliver a CTA by directing people to click the link in your bio. In that case, you’ll have to stick to the tried-and-true “link in bio” method. You can begin advertising on Instagram stories for less than $10, and by using the advice outlined below you can get the best ROI for your spend.įor many small businesses and brands, even an ad is out of the question. This is a great option for businesses that are looking for a quick lift in web traffic or to target your content to new users. When creating a paid ad through Instagram, you can add a swipe-up link to direct users to click on. Swipe-up Instagram Stories feature a custom CTA that lead users to an external landing page.īut, if you haven’t built up a large enough following yet, don’t fret! There is another way to access swipe-up links by running an Instagram Story ad. If you fit the criteria above, Instagram will automatically unlock this feature, and you will be able to access it while creating stories. To unlock this feature, your account must fit the following criteria: Unfortunately, Instagram has locked the swipe-up feature for most accounts. Whereas the results on Instagram posting used to be somewhat elusive (how do likes and follows correlate to clicks and purchases?), swipe-up stories promise a traceable return on investment.īefore you run to Instagram to start adding links, we have some key info and tips for making your swipe-up link shine. They can direct users to product pages, landing pages, and other external websites.
Swipe-up links allow certain businesses and brands to add clickable links to their Instagram stories. After the platform introduced Instagram Stories, swipe-up links quickly followed. Instagram is constantly adding and improving upon features to make it easier for businesses to drive traffic to their websites.
SHARE INSTAGRAM STORY TO MY STORY HOW TO
Here’s how to use the feature, and how to work around it if you don’t have access. Swipe-up Instagram Stories are a great way to get users on your site.